Mapping Census Tract Demographics

.. using visual data analytics and developing business intelligence .. this section provides a 4-step procedure to develop thematic pattern and reference maps for census tracts. The focus of this section is on mapping Census 2010 census tracts using data from the 2014 American Community Survey (ACS2014). A similar set of steps could be followed for Census 2000 tracts with Census 2000 data or Census 2010 tracts with Census 2010 demographics or different vintage ACS data. Steps summarized here can be used with most any Windows-based computer having Internet access. See the related full Web section with more details.

• how do customers and sales relate to market area characteristics?
• is their a better configuration of locations or service areas?
• how can you more effectively examine customer and sales patterns?
• what and where are areas of missed opportunities?

See related sections:
Using GIS & Data Analytics
Mapping Statistical Data

Benefits of this section include providing help for those:
• having a specific interest in mapping census tract demographics.
• with little or no experience in using GIS.
• getting started with CVGIS.

These resources and instructions provide a real, not demo, valuable tool that anyone can use, without fee, to create county by census tract thematic pattern maps. Use any of the “richer” demographic-economic data (not just median household income) from the latest ACS 5-year data (see scope — table shells xls).

The steps described below can be performed with any version of CVGIS, including the no fee version. Start from scratch and develop thematic pattern maps like that shown below. Questions, need help? See the FAQs. Call with questions – 888.364.7656. Or, use this form and put questions in the text section.

While this application is focused on ACS 2014 median household income for Dallas County, TX census tracts, you can follow these steps for other areas and subject matter. In your own applications, choose any ACS subject matter for any county/area of interest. The following view shows the end result of steps described below. Choose your own county of state; choose your own subject matter; select your own colors and labeling; choose your own zoom view; and more. Dallas Metro Situation & Outlook.

Patterns of Economic Prosperity; Dallas County, TX by Tract

Mapping Census Tracts Demographics Steps
These steps should take an inexperienced user 10-15 minutes to develop a new CVGIS project view. Steps can be performed at separate times.
Click on a link to view step-by-step instructions.
1. Install CVGIS
2. Get census tract shapefile
3. Get census tract subject matter data (median household income or other)
4. Create map view(s)

Create your own maps for your own county/tracts for your own subject matter.

Join me in a Data Analytics Lab session to discuss more details about accessing and using wide-ranging demographic-economic data and data analytics. Learn more about using these data for areas and applications of interest.

About the Author
— Warren Glimpse is former senior Census Bureau statistician responsible for innovative data access and use operations. He is also the former associate director of the U.S. Office of Federal Statistical Policy and Standards for data access and use. He has more than 20 years of experience in the private sector developing data resources and tools for integration and analysis of geographic, demographic, economic and business data. Contact Warren. Join Warren on LinkedIn.

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